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Privacy Policy
Effective date: March 22, 2022
Cordlife Medical Phils., Inc. (“us”, “we”, or “our”) operates the website and the Moms Up mobile application (hereinafter referred to as the “Service”).
This page informs you of our policies regarding the collection, use and disclosure of personal data when you use our Servicethe you with that data.
Service, you agree to the collection and use of information in to this policy. Personal provid and the Service. We will not use or share your information with anyone except as described in this Privacy Policy.
Unless otherwise defined, the terms used in this Privacy Policy have the same meanings as in our Terms and Conditions.
ServiceService means the website and the Moms Up mobile application operated by Cordlife Medical Phils., Inc.
Personal DataPersonal Data means data about a living individual who can be identified (or from those and other information either in our possession or likely to come into our possession).
Usage DataUsage Data is automatically the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
CookiesCookies are small files stored on your device (computer or mobile device)

Data We Collect

Data You Provide to Us
Personal Data
While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:
Email address
Phone number
Country of residence
Current life
Child’s information including but not limited to his/her name, date of birth, medical information, appointment information   
Cookies and Usage Data
We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may these communications from us by following the unsubscribe link or instructions in any email we send or by contacting us.
If you to link your Cordlife account with this app, we may collect the following personally identifiable information from you:
Full name as per /passport
mail address
Mobile number
Date of birth
Storage location
By linking your Cordlife account with this app, you expressly Moms Up access your
Cordlife account details and agree to the terms and conditions.
Data from Others

You and others may post content that includes information about you (as part of articles, posts, comments, reviews, videos). We also collect public information about you and make it available as part of our Service.

Usage Data
We may also collect information your browser whenever you visit our Service or a mobile device (“Usage Data”).
This Usage Data may include informationsuch as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
When you access the Service with a mobile device, this Usage Data may include information such as the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.
We use log-ins, cookies, device information and IP addresses to identify you and log your use.

Device & Location Data
When you visit or leave our Service (including some plugins and our cookies or similar technology on the sites of others), we receive the URL of both the site you came from and the one you go tothe time of your visit. We also information about your network and device (e.g., IP address, proxy server, operating system, web browser and add-ons, device identifier and features, cookie IDs and/or ISP, or your mobile carrier).
We may use and store information about your location if you give us permission to do so (“Location Data”). We use this data to provide features of our Service, to improve and customise .
You can enable or disable location services when our Service at any time by your device settings.

1.5 Tracking & Cookies Data
We use cookies and similar tracking technologies to track the activity on our Service and we hold certain information.
Cookies are files with a small amount of data may an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologiessuch as beacons, tags and scripts to collect and track informationto improve and analyse our Service. 
You can instruct your browser to refuse all cookies or to when is sent. However, if you do not accept cookies, you may be able to use of our Service.
Examples of Cookies we use:
Session Cookies. We use Session Cookies to operate our Service.
Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
Security Cookies. We use Security Cookies for security purposes.

1.6 Messages
We collect information about you when you send, receive, or engage with messages in connection with our Service. For example, if you a message from the Merchant, we track whether you acted on it and send you reminders.

1.7 Other
Our Service dynamic, and we introduce new featuresmay require the collection of new
information. If we collect materially different personal data or materially change how we collect, use or share your data, we will notify you and may also modify this Privacy Policy.

How We Use Your Data
Cordlife Medical Phils., Inc. uses the collected data for various purposes:
To provide and maintain our Service
To notify you about changes to our Service
To allow you to participate in interactive features of our Service when you choose to do so
To provide customer support
To gather analysis or valuable information so that we can improve our Service
To monitor the usage of our Service
To detect, prevent and address technical issues
To provide you with news, special offers and general information about other goods, services and events we offer that are similar to those that you have already purchased or about unless you have opted not to receive such information
2.1 Communications
We will contact you through email, mobile phone, notices posted on our websites or app, messages to your inbox, and other ways through our Service, SMS and push notifications. We send you messages the availability of our Service, security, or other service-related issues. We also send messages how to use our Service, network updates, reminders, and promotional messages from us and our partners. You may change your communication preferences at any time. Please that you cannot opt out of receiving service messages from us, security and legal notices.

2.2 Advertising
We target (and measure the performance of) ad to Users, Visitors and others both on
and off our Service directly or through a variety of partners, using the following data, whether separately or :
Data from advertising technologies on and off our Service, pixels, ad tags, cookies, and device identifiers;
Member-provided information (e.g., profile, contact information and lifestage);
Data from your use of our Service (e.g., search history, feed, content you read, who you follow or follow you, connections, page visits, videos you watch, clicking on an ad, etc.);
Information from advertising partners, vendors and publishers; and
Information inferred from data described above (e.g., using supplied estimate date of delivery to infer lifestage; using first names or pronoun usage to infer gender; using your feed activity to infer your interests; or using device data to recognie you as a User).

Ad Choices
We adhere to self-regulatory principles for interest-based advertising and participate in industry opt-outs from such ads. This does not opt you out of receiving ; you will continue to ads advertisers not listed with these selfregulat tools. You can also optout categories of data to show you more relevant ads.

Info to Ad Providers
We do not share your personal data with any third-party advertisers or ad networks except for: (i) hashed IDs or device identifiers (to the extent they are personal data in some countries); (ii) with your separate permission (e.g., in a lead generation form) or (iii) data already visible to any users of the Service (e.g., profile). However, if you view or click on an ad on or off our Service, the ad provider will get a signal that someone visited the page that displayed the ad, and they maymechanisms such as cookies. Advertising partners associate personal data collected directly from you with hashed IDs or device identifiers received from us. In such instances, we seek to contractually require such advertising partners to obtain your explicit, opt-in consent before doing so.

2.3 Marketing
In addition to advertising our Service, we use Members’ data and content for invitations
and communications promoting membership and network growth, engagement and our Service, such as by showing your connections that you have used a feature on our Service.

2.4 Developing Services and Research
Service Development
We use data, including public feedback, to conduct research and development for our Service in order to provide you and others with a better, more intuitive and personalied experience, drive membership growth and engagement on our Service.

Other Research
We use the personal data available to us to research social, economic trends. In some cases, we work with trusted third parties to this research, to protect your privacy. We publish or allow others to publish insights, presented as aggregated data rather than personal data.

Polls and surveys conducted by us others through our Service. You are not obligated to respond to polls or surveys, and you have choices about the information you provide. You survey invitations.

2.5 Customer Support
We use data (includ your communications) to investigate, respond to and resolve complaints Service issues (e.g., bugs).

2.6 Insights That Do Not Identify You
We use your data to produce and share insights that do not identify you. e mayuse your data to generate statistics about our Userstheir demographics, to calculate ad impressions served or clicked on, or to publish visitor demographics for a Service or create demographic insights.

2.7 Security and Investigations
We use your data (including your communications) for security purposes or to prevent or investigate fraud or other violations of our User Agreementattempts to harm our Members, Visitors or others.

How We Share Information

Our Service
Your profile is fully visible to all Users of our Service.

Posts, Likes, Follows, Comments, Messages
Our Service informationthrough posts, likes, follows and comments.
When you share an article or a post (e.g., an update, image, video or article) publicly it can be viewed and re-shared (subject to your settings). Members, Visitors and others will be able to find and see your publiclyshared content, including your name (and photo if you have provided one).
In a group, posts are visible to others in the forum. Your membership in groups is public and your profile.
Any information you share through other organiations’ pages on our Service will be others who visit those pages.
When you follow a person or organiation, you visible to others “page owner”.
We senders when you act on their message, subject to your settings where applicable.
When you like or re-share or comment on another’s content, others and associate it with you (e.g., your name, profile and photo if you provided it).
Others’ Services
Subject to your settings, other services may look up your profile. When you opt to link your account with other services, personal data will available to them. The sharing and use of that personal data will be described inor linked toconsent screen when you to link the accounts. example, your Facebook or Viber account to share content from our Service into these other services. Third-party services have their own privacy policies, and you may be giving them permission to use your data in ways we would not. You
such accounts.
Subject to your settings, excerpts from your profile appear on the services of others (e.g., search engine results, mail and calendar applications that show a user limited profile data of the person they are meeting or messaging, social media aggregators, talent and lead managers). “Old” profile information remains on these services until update with changes you made to your profile.

Related Services
We will share your personal data with our affiliates to provide and our Service. We may combine information the Services covered by this Privacy Policy to our Service more relevant and useful to you and others. example,personalie your feed based on your usage history.
Service Providers
We others to provide our Service (e.g., maintenance, analysis, audit, payments, fraud detection, marketing and development). They will have access to your information as reasonably necessary to perform these tasks on our behalf and are obligated not to disclose or use it for other purposes.

3.5 Disclosure of Data
Disclosure for Law Enforcement
Under certain circumstances, Cordlife Medical Phils., Inc. may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Legal Disclosures
Cordlife Medical Phils., Inc. may disclose your Personal Data in the good faith belief that such action is necessary to:
To comply with a legal obligation
To protect and defend the rights or property of Cordlife Medical Phils., Inc.
To prevent or investigate possible wrongdoing in connection with the Service
To protect the personal safety of users of the Service or the public
To protect against legal liability

Change in Control or Sale
We also share your personal data as part of a sale, merger or change in control, or in preparation for any of these events. entity buys us or part of our business will have the right to continue to use your datain the manner set out in this Privacy Policy.

Your Choice & Obligations
4.1 Data Retention
Cordlife Medical Philippines, Inc. will your personal data only for as long as necessary fulfil the purposes for which the data was obtained or for the establishment, exercise or defense of legal claims, or for legitimate business purposes, or as by law. 
Cordlife Medical Philippines, Inc. will securely destroy your personal data when the same is no longer needed for any legal or business purpose.

4.2 Rights to Access and Control Your Personal Data
We provide many choices about the collection, use and sharing of your data, from deleting or correcting data you include in your profile and controlling the visibility of your posts to advertising opt-outs and communication controls. We offer you settings to control and manage the personal data we have about you.
For personal data that we have about you, you can:

Delete Data: You can ask us to erase or delete all or some of your personal data (e.g., if it is no longer necessary to provide Services to you).
Change or Correct Data: You can some of your personal data through your account. You can also change, update or your data in certain cases, particularly if inaccurate.
Object to, or Limit or Restrict, Use of Data: You can ask us to stop using all or some of your personal data (e.g., if we have no legal right to keep using it) or to limit our use of it (e.g., if your personal data is inaccurate or unlawfully held).
Right to Access and/or Take Your Data: You a copy of your personal data a copy of
personal data you provided in machine readable form.
Visitors can learn more about how to make these requests here. You may also contact us using the contact information below, and we will your request in accordance with applicable laws.

4.3 Account Closure
If you choose to close your Moms Up account, your personal data will on our Service within 24 hours. generally delete closed account information within 30 days of account closure.
We retain your personal data even after you close your account if reasonably necessary to comply with our legal obligations (including law enforcement requests), meet regulatory requirements, resolve disputes, maintain security, prevent fraud and abuse (e.g., if we have restricted your account for breach of our Terms of Use), enforce our User Agreement, or fulfill your request to “unsubscribe” from further messages from us. We will retain de-personalied information after your account closed.
Information you have shared with others (e.g., through Message Center, updates or group posts) will remain visible after you close your account or delete the information from your own profile or mailbox, and we control data that other Members have copied out of our Service. Group content and ratings or review content associated with closed accounts will show an unknown user as the source. Your profile may continue to be displayed in the services of others (e.g., search engine results) until they refresh their cache.

Other Important Information

5.1 Security
We value your trust in providing us your Personal , we striv to use commercially acceptable means protectit.  that no method of transmission over the Internet or method of electronic storage is secure. While we to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

5.2 Service Providers
We may employ thirdparty companies and individuals to facilitate our Service (“Service Providers”), provide the Service on our behalf, perform Service-related services or assist us in analysing how our Service is used.
These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

5.3 Analytics
We may use third-party Service Providers to monitor and analyse Service.
Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor our Service. This data is shared with other Google services. Google may use the collected data to contextualise and personalise ads its own advertising network.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:

is a real-time backend-as-a-service for cloud apps. Firebase features such as , onfig and Notifications.
For more information on the privacy practices of Firebase, please visit the Firebase Privacy & Terms web page:

5.4 Links to Other Sites
Our Service may contain links to sites that are not operated by us. you click a third-party link, you will be directed to that third party’s site. We strongly you the Privacy Policy of every site you visit.
We have no control overand assume no responsibility for, .

Children’s Privacy
Our Service does not anyone under the age of 18 (“Children”).
We do not knowingly collect personally identifiable information from . If you are a parent
or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from without parental consent, we take steps to remove that information from our servers.

Transfer of Data
Your information, including Personal Data, may be transferred to – and on – computers located outside of your state, province, country or other governmental jurisdiction where data protection laws differ from those your jurisdiction.
If you are located outside Philippines and choose to provide information to us, please that we transfer the data, including Personal Data, to Philippines and process it there.
Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.
Cordlife Medical Phils., Inc. will take all steps to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place unless adequate controls including the security of your data and other personal information.
Direct Marketing
We currently do not share personal data with third parties for their direct marketing purposes without your permission. 

5.8 Changes to This Privacy Policy
We may update our Privacy Policy from time to time. Thus, you review this Privacy Policy periodically for any changes. We will notify you of any changes by posting the new Privacy Policy on this page. These changes are effective immediately they are posted on this page.
5.9 Contact Us
If you have any questions or about our Privacy Policy, contact our Data Privacy Officer at or via telephone number +63-2-8-332-1888 extension 1105.